Imagine if you have various products in your store, and still, you are not able to generate enough sales from your store.
What could be the reason?
According to Adobe research, 38% of online shoppers don’t purchase from the website when they feel the design is unattractive to the store.
So, you need to focus on the user experience of your eCommerce platform. A good user experience helps your users engage and encourage them to make purchases. The more easy actions of purchasing any product, the increase the chances of sales.
That’s the reason why you should focus on the user experience of your website, and making your website easy to navigate, helps you to increase purchases. Let’s get started to know the tips that actually help you design an attractive UX for your eCommerce platform.
What is eCommerce User Experience?
eCommerce user experience means designing a familiar interface from the end user’s point of view and figuring out how you will provide your users a simple, enjoyable, and logical online shopping.
eCommerce user experience is about creating a user journey to know how a user will interact with your website.
If you are unable to keep the smooth user experience of your eCommerce platform, then there are chances that your users might abandon the cart.
As a result, you face massive abandon carts in your eCommerce application, where your users left your B2B eCommerce platform in-between making purchases.
As you know, user experience is essential to attract and retain the users to your platform, and let us know the reasons why user experience is a key element when building an eCommerce platform.
A B2B eCommerce platform is not similar to a B2C platform because B2B products include a detailed description of product specs, technical information, product compatibility data, and even comparison options with other relevant products.
The buying process in B2B is different than in B2C because the B2B buying process includes some common administrative duties. So, all the administration should be easy to perform and less complicated.
A satisfactory B2B eCommerce platform makes the users’ navigation easy for the end-users. It reduces the time and efforts of buyers in searching for categories, top products, discounted products, and product filters.
The less complexity in the B2B eCommerce platform results in more engagement.
Most B2B eCommerce software solutions have a massive catalog of thousands or millions of products, so providing on-site search is essential. This way, your users can search the product for and land on your website.
Considering all the above-listed points, it has now become clear why UX is essential for your business.
To design a user-centric UX for your B2B eCommerce platform, you must consider various design elements.
Here are the tips that will help you develop a B2B eCommerce software catering based on elements of good UX.
7 Tips to Design a User-centric and Attractive User Experience for Your eCommerce Platform
1) Offer Smooth User Experience on Your B2B eCommerce Website
Make it easy for your users to navigation easy to your website. Your whole user journey from searching for products to making a purchase should be smooth without any user-facing errors. To offer the best user experience to your site, you need to offer the following things.
Buyer-specific payment or shipping methods
Saving the order lists in the carts
Option of flexible pricing
Create purchase orders
Ability to review the orders
2) Place Call-To-Buttons in the Right Places
On any eCommerce website, CTAs are the most crucial design element and effective for results, so make sure to keep CTAs in the right place, and your CTAs should be easy to find by users.
Keeping the eye-catching CTAs on your website draws your customer’s attention and tempts them to take action on your website.
3) Voice Search and Shopping in Your Mobile Platform
Over the last few years, the curiosity about voice search features increasing in eCommerce platforms. Siri and Alexa are the two most popular accurate voice assistants offering results when asking something. In addition, today people want to shop using voice assistants.
Adding this feature to your mobile B2B eCommerce platform will enhance your platform results. But, make sure when you add this feature, it is easily accessible in your store for your end-users. So, when you hire an eCommerce developer, ask him/her to place it at a visible place in the store.
4) Place Relatable and Effective Content on Your Website
When you design your B2B eCommerce store, you should need focus on your content part. In B2B eCommerce sites, content is also essential because... Read more about Designing an Excellent UX of a B2B eCommerce Platform